Study: USA Pro Challenge brings $130M in spending to Colorado

Study: USA Pro Challenge brings $130M in spending to Colorado

Supporting cycling and cycling events does pay for itself and bring economic returns to cities and states like Colorado.

The USA Pro Challenge, a seven-day professional cycling race, brought an estimated $130 million in spending to Colorado this August, according to a study commissioned by the race’s sponsor.
Sponsorship Science, a sports research firm, said spending totals from the 2014 event marked a 12 percent increase in consumer spending over 2013 figures.
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